About Tango
The CRM Built for the New Creative Economy
Tango was born out of a simple realization: Traditional CRMs were never designed for creators. They were built for corporate sales teams — not the influencers, coaches, freelancers, and podcasters building modern businesses online.
As the creator economy took off, so did the need for better tools. More people were making a living from content, community, and digital services — but juggling it all through spreadsheets, disconnected tools, and bloated platforms that didn't fit how creators actually work.
That's why we built Tango.
Our Mission
To empower creators, freelancers, and online professionals with a CRM that actually fits how they work — flexible, lightweight, and powerful without the corporate clutter.
Tango gives you one place to:
Track brand deals, clients, and sponsors
Organize content calendars and deliverables
Monitor revenue and grow your business
Run your creative empire like a real business
No setup fees. No confusing features. Just your business, organized.
Our Values
Creator-First
We build for you, not the Fortune 500.
Clarity Over Complexity
Every feature has a purpose.
Freedom Through Simplicity
Tools should support your flow, not disrupt it.
Respect for Your Time
Fast setup, clean UI, zero fluff.
Meet the Founder
A conversation with Steven Vitoratos, Founder of Tango
Q: What made you want to create Tango?
I kept seeing the same thing over and over again — creators, freelancers, and online coaches were building real businesses, but managing everything with spreadsheets, DMs, Notion boards, and scattered tools. Traditional CRMs didn't work for them. They were built for sales teams, not solo brands. I wanted to build something that actually fit the way they work.
Q: So what makes Tango different from other CRMs?
Tango is built specifically for the creator economy. It's not bloated. It doesn't assume you're managing a 20-person sales team. It's clean, intuitive, and focused on helping people track their brand deals, clients, content, and revenue — all in one place. We're not trying to be everything for everyone. We're just trying to be the best system for modern creative businesses.
Q: Who is Tango really for?
It's for creators who are juggling brand deals, coaching clients, podcast sponsorships — basically anyone who runs their business online. If you've ever managed your work in a Google Sheet, juggled deadlines in your notes app, or forgotten to follow up with a brand in your DMs… Tango is for you.
Q: What's one thing you want users to feel when they use Tango?
Relief. Like, "finally." I want them to feel like they're not surviving anymore — they're in control. Organized. Focused. Like they finally have a system that understands their workflow.
Q: What's your vision for Tango long-term?
To become the go-to platform for solo entrepreneurs in the new economy. Not just a CRM — but a command center for creative businesses. I want it to grow with the user, whether they're just starting out or scaling into a full-time brand.
"CRMs were built for corporations. Tango was built for creators building empires from their phones and laptops."
— Steven Vitoratos
Ready to Transform Your Business?
Join thousands of creators who are already using Tango to streamline their workflows and grow their businesses.
The modern CRM built specifically for the creator economy.